Build an Email List as a Social Media Manager to deepen your connections with potential clients. Also bring them through your Product Suite by starting with a freebie offer.
What is Email Marketing?
Email Marketing is a marketing strategy where you utilize sending emails to your audience about your products and services in order to build relationships, educate and sell.
Why should Social Media Manager’s Use Email Marketing?
As a Social Media Manager using email marketing is beneficial because
- You can connect with potential clients outside of social media. Instagram is great but you don’t own the platform. Your account can disappear just like that. Where as you email list can be downloaded and backed up.
- You build deeper connections in emails by making your email list feel special, tell them stories and offer VIP experiences before you social media audience
- Emails are long form content. You can use the emails you write as a starting point for you week of content on other platforms. For instance this blog post can be turned into an email. And then I can make a carousel post about “What Should Social Media Manager’s Use Email Marketing” and then a reel that talks about “The best way to build deeper connections as a social media manager… [an email list]”
5 Steps to Building an Email List as a Social Media Manager
- Select an email software like Mailerlite, Aweber or Podia
- Create a Freebie Offer – read this blog post on what types of Freebie’s Social Media Manager’s can offer.
- Set up your opt in page (this is where your audience will sign up to get your freebie)
- Create an Automated Email Sequence to send your freebie offer directly to the audience member that signed up
- Start writing and sending weekly or monthly emails to keep your email list engaged.
Email Marketing is still an effective tool to utilize in 2026 as a Social Media Manager because it’s affordable to get started, you can diversify your audience, create a new income stream and bring your clients through your product suite one email at a time.