Offer an irresistible freebie to your ideal audience in order to grow your email list. Growing an email list is a great way to market your social media management services. Starting an email list might seem overwhelming but it’s actually quite easy to start.
What is a Freebie Offer?
A freebie offer helps your ideal client with an immediate problem. Below I will discuss the types of freebies. The reason a Freebie offer is the best way to start an email list is because you use an email sign up form (opt-in form) in exchange for the freebie offer.
What is an immediate problem your ideal client has?
When decided on your freebie you need to take in to consideration what your ideal client is struggling with. As a Social Media Manager you are reaching ideal clients who need help with social media but that is A LOT of different things.
- Coming up with content ideas
- Taking photos
- Writing captions
- Filming Reels
- Building a strategy
- Engaging with their customers
and all that comes with the time to execute it all.
Using one small problem your ideal client currently has, build a freebie on that topics. Next is to decide what format to teach that freebie in.
What Types of Freebie’s can you offer as a Social Media Manager?
- Checklist
- Workbook or Guide
- Video Training
- Templates
- Email Series
Checklist
Offer a checklist to help your ideal client with an immediate need. Ex. The Ultimate Checklist Creating Captivating Reels as [insert ideal client]
Workbook or Guide
This is a how to guide to help your ideal client with their immediate problem. Ex. Content Calendar Workbook for [insert ideal client]
Video Training
Film a 7 to 10 minute training on a topic that your ideal client struggles with. Ex. Learn how to set up your social media account with ease
Templates
Create social media templates for your ideal audience to use for instagram. Ex. 7 FREE Instagram Templates for [insert ideal client]
Email Series
Write a 3 to 5 email series that is automated to be sent out over a 4 to 10 day period with each day being a lesson. The entire email series should solve an immediate problem and each email is the stepping stones to get there.
Want to dive into every step of your product suite including your freebie offer from picking the topic, the format, making your freebie and setting up the email auto responder? Read more blog posts here.